Film Craft > Post-Production

ASHE VERSUS

THE YOUTH, Curitiba / MODERNA, INC. / 2024

Awards:

Bronze Cannes Lions
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Film
Supporting Content
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Overview

Credits

OVERVIEW

Why is this work relevant for Film Craft?

This film is relevant to craft categories due to its meticulous attention to detail and innovative storytelling approach. From the accurate production design and casting to the integration of animation and original soundtrack, each element showcases craftsmanship in various aspects of filmmaking. The recreation of historical settings, character portrayal, and seamless blending of live-action and animated sequences demonstrate excellence in production, design, and storytelling. The film's commitment to authenticity, history and creativity.

Please provide any cultural context that would help the Jury understand any cultural, national or regional nuances applicable to this work.

The film's tribute to Arthur Ashe holds significant cultural and historical resonance, particularly within the context of Black History Month in the United States. Ashe's legacy as the first black man to win the U.S. Open men's singles title transcends the realm of sports, symbolizing resilience, achievement, and advocacy for civil rights. Furthermore, the film's depiction of Ashe's elegant rebellion and multifaceted contributions resonates deeply with the African American community, highlighting the ongoing struggle for equality and representation. By weaving together elements of tennis, activism, and personal narrative, the film captures the essence of Ashe's enduring impact on American society, making it a poignant and timely tribute to a cultural icon.

Write a short summary of what happens in the film.

The film is a cinematic tribute to Arthur Ashe's pioneering legacy, meticulously crafted with attention to detail and artistic flair. It opens with a recreation of the iconic 1968 U.S. Open court, where Ashe made history as the first black man to win a Grand Slam title. Through a blend of live-action footage and animation, Ashe's remarkable journey unfolds, capturing his elegance and resilience both on and off the tennis court. The production team's dedication to authenticity is evident in the casting of actors who embody Ashe's likeness and in the creation of period-accurate wardrobe and visuals. An original soundtrack underscores the film's emotional depth, while analog film elements evoke a sense of nostalgia. Ultimately, the film stands as a timeless homage to Ashe's enduring impact on sports, activism, and cultural history.

Background:

The production of the short film honoring Arthur Ashe's legacy was driven by a clear brief: to celebrate his multifaceted achievements as the first black man to win a Grand Slam in tennis, a civil rights activist, and a health awareness educator, particularly during Black History Month in the US. The team aimed to create a dynamic and visually engaging tribute that showcased Ashe's elegance and resilience both on and off the court. With a mixed media approach combining voice recordings, photographs, and archival footage, the film sought to capture the essence of Ashe's persona and commemorate his enduring legacy. The project was a collaborative effort, drawing on the talents of a diverse team dedicated to honoring Ashe's impact on sports, activism, and public health.

Tell the jury anything relevant about the edit. Do not name the editor.

The editing process was a crucial component in shaping the narrative and capturing the essence of his legacy. The challenge was to create a dynamic and engaging story that seamlessly integrated arquive videos, live-action and animation sequences while maintaining coherence and authenticity. The editor conducted extensive research on Ashe's videos to gather references, ensuring accuracy and fidelity. Additionally, the real voice of Ashe guides us throughout, adding a layer of authenticity and emotional resonance. Through meticulous editing, we crafted a narrative that flowed smoothly, drawing viewers into Ashe's world and highlighting the key moments of his life and achievements.

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