Film Craft > Production

ASHE VERSUS

THE YOUTH, Curitiba / MODERNA, INC. / 2024

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Overview

Credits

OVERVIEW

Why is this work relevant for Film Craft?

This film is relevant to craft categories due to its meticulous attention to detail and innovative storytelling approach. From the accurate production design and casting to the integration of animation and original soundtrack, each element showcases craftsmanship in various aspects of filmmaking. The recreation of historical settings, character portrayal, and seamless blending of live-action and animated sequences demonstrate excellence in production, design, and storytelling. The film's commitment to authenticity, history and creativity.

Please provide any cultural context that would help the Jury understand any cultural, national or regional nuances applicable to this work.

The film's tribute to Arthur Ashe holds significant cultural and historical resonance, particularly within the context of Black History Month in the United States. Ashe's legacy as the first black man to win the U.S. Open men's singles title transcends the realm of sports, symbolizing resilience, achievement, and advocacy for civil rights. Furthermore, the film's depiction of Ashe's elegant rebellion and multifaceted contributions resonates deeply with the African American community, highlighting the ongoing struggle for equality and representation. By weaving together elements of tennis, activism, and personal narrative, the film captures the essence of Ashe's enduring impact on American society, making it a poignant and timely tribute to a cultural icon.

Write a short summary of what happens in the film.

The film is a cinematic tribute to Arthur Ashe's pioneering legacy, meticulously crafted with attention to detail and artistic flair. It opens with a recreation of the iconic 1968 U.S. Open court, where Ashe made history as the first black man to win a Grand Slam title. Through a blend of live-action footage and animation, Ashe's remarkable journey unfolds, capturing his elegance and resilience both on and off the tennis court. The production team's dedication to authenticity is evident in the casting of actors who embody Ashe's likeness and in the creation of period-accurate wardrobe and visuals. An original soundtrack underscores the film's emotional depth, while analog film elements evoke a sense of nostalgia. Ultimately, the film stands as a timeless homage to Ashe's enduring impact on sports, activism, and cultural history.

Background:

The production of the short film honoring Arthur Ashe's legacy was driven by a clear brief: to celebrate his multifaceted achievements as the first black man to win a Grand Slam in tennis, a civil rights activist, and a health awareness educator, particularly during Black History Month in the US. The team aimed to create a dynamic and visually engaging tribute that showcased Ashe's elegance and resilience both on and off the court. With a mixed media approach combining voice recordings, photographs, and archival footage, the film sought to capture the essence of Ashe's persona and commemorate his enduring legacy. The project was a collaborative effort, drawing on the talents of a diverse team dedicated to honoring Ashe's impact on sports, activism, and public health.

Tell the jury anything relevant about the direction. Do not name the director.

In our film about tennis icon Arthur Ashe, the role of the scene director was paramount, with five specialized directors leading the process. They were divided into three categories: script and visual concept creation, actor direction and cast preparation, and animation direction. These directors played a pivotal role in conveying the project's vision to Ashe's widow, who granted permission to use his image, while also enriching the narrative with insights and content. Their expertise ensured that every aspect of the film, from storytelling to performance and animation, aligned seamlessly with Ashe's legacy. By collaborating closely with the widow and drawing on their respective strengths, the scene directors navigated the complexities of honoring Ashe's life and achievements, ultimately delivering a heartfelt tribute that resonates with audiences worldwide.

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