Innovation > Innovation
BACKUS - AB INBEV, Lima / CUSQUEÑA / 2024
Overview
Credits
Why is this work relevant for Innovation?
While all brands make cases of innovation with very advanced technology for nowadays, we wanted to be the outsiders and be inspired by technology from the past, a technology that many consider obsolete, used by our ancestors, but that works perfectly. That for us is also innovating.
Please provide any cultural context that would help the Jury understand any cultural, national or regional nuances applicable to this work.
In the past, the Spanish conquistadors arrived in Peru and eliminated all traces of the Incas, including the Amunas, a very advanced and effective system for sowing rainwater that was lost in the mountains. Today, due to the lack of water in some communities, it seemed relevant to us that Cusqueña, the beer that revalues our ancestral past, brings them back.
Background
Due to the lack of water in many communities in the Andes of Lima, we decided to be inspired by a technology used in the past by the Incas, a technology that recovers rainwater that is lost in the mountains. Some limitations appeared along the way, such as little knowledge about this technology and the budget, but thanks to specialists and companies that joined along the way, we were able to bring this to life.
Describe the idea
Recover an Inca technology called Amunas, stone and clay channels that serve to capture rain and sow water, passing through porous stones that filter and store it in natural springs until it is harvested in times of drought. A project that took 5 years to develop and is helping these peasant communities with lack of water not disappear, achieving recognition by UNESCO as an example of eco-hydrology.
What were the key dates in the development process?
2018: Identification of the first Amunas and initiation of the investigation to recover them.
2021: Start of the reconstruction project of the first kilometers of Amunás.
2024: Presentation of the rebuilt Amunas with 6.37 million m3 of planted water.
Describe the innovation/technology
When it rains, large amounts of water do not reach the riverbeds and get lost in the mountains. The Amunas are pre-incan stone and clay channels that serve to capture and sow the water, passing through porous stones that filter and store it in natural springs until it is harvested in times of drought.
Describe the expectations/outcome
Due to global warming, water scarcity is going to be a more common problem in communities around the world, which is why this idea is relevant in the industry at a time like this, because it gives the world a new solution to this problem, one that generates real change.
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