This idea is a game changer. While all brands seek to make ideas with very advanced technology and innovation, we turn to the past to bring Incan technology back to life.

A technology that really helps affected communities to have water and continue working, but is also replicable and scalable in any community with the same conditions.

In the past, the Spanish conquistadors arrived in Peru and eliminated all traces of the Incas, including the Amunas, a very advanced and effective system for sowing rainwater that was lost in the mountains. Today, due to the lack of water in some communities, it seemed relevant to us that Cusqueña, the beer that revalues ​​our ancestral past, brings them back.

Situation: Some communities in the Andes of Lima are having water problems, they cannot live from their usual jobs such as agriculture and livestock, which makes them very likely to disappear.

Brief: How Cusqueña, the beer that keeps out ancient culture alive, creates evidence of this concept.

Objectives: Communicate how our concept becomes tangible and help affected communities.

This idea can be scaled to any community that has the same conditions. It is the first idea that seeks to innovate but with a technology from the past, that is its impact on the industry.

The first people we wanted to impact was the communities we were going to help.

We also wanted to impact other organisations so they can see what we were doing and join eventually.

And once we launched “Amunas Recovery” under our concept, we impacted all our community so they can really see how the brand revalorates the Inca culture.

This idea took 3 years to develop and we partnered with other companies and experts in this matter to find the communities we should help and understand the technology. From 2021, we have been working hand to hand with, sowing the same amount of water equivalent to almost 2600 olynmpic pools.

We have planted 6.37 million m3 of water, equivalent to almost 2,600 Olympic swimming pools so far.

We have achieved a change in behavior in the communities helped, agriculture and livestock farming have been developed.

We have had coverage from many media outlets such as The Guardian, The Washington Post and BBC.

And we also caught the attention of UNESCO being recognized as an example of eco-hydrology.