Some communities in the Andes of Lima are having water problems due to climate change. This idea fights against it using ancient technology to sustainably provide water to these communities. An eco-environmental technology, which uses nature's resources to be built and helps these communities continue working, have quality of life and avoid their disappearance.

In the past, the Spanish conquistadors arrived in Peru and eliminated all traces of the Incas, including the Amunas, a very advanced and effective system for sowing rainwater that was lost in the mountains. Today, due to the lack of water in some communities, it seemed relevant to us that Cusqueña, the beer that revalues our ancestral past, brings them back.

Cusqueña has a long-standing commitment to the revaluation of our ancestral culture. This brand purpose always leads us to look for new ways to remember the best of our past and bring it to the present in a legendary way. This time we did it the same way the incas did: Using nature's resources to built it, being extremely eco-friendly and auto-sustainable.

Brand values: Cusqueña is the beer that keeps out ancient culture alive and bring the best of our past to the present.

Brief: How Cusqueña creates evidence of this concept.

Objectives: Communicate how our concept becomes tangible and help affected communities.

Some communities in Peru, forgotten by the government, are having water problems due to climate change, this has excluded them from having a decent job, economic income and quality of life.

Recover an Inca technology called Amunas, stone and clay channels that serve to capture rain and sow water, passing through porous stones that filter and store it in natural springs until it is harvested in times of drought. A project that took 3 years to develop and is helping these peasant communities with lack of water not disappear and that will help even Lima since these amunas supply the capital's river basin. Achieving recognition by UNESCO as an example of eco-hydrology.

We knew that this idea, inspired in an ancient technology, was working, so we had to communicate that with data, our key message was to let people know that Cusqueña, in partnership with other specialists, were saving a community of farmers with a technology inspired in the Incas, we communicate that to all our consumers so they can see how our brand promise came to life and also inspire other companies, so they could eventually join us.

This idea took 3 years to develop and we partnered with other companies and experts in this matter to find the communities we should help and understand the technology. From 2021, we have been working hand to hand with, sowing the same amount of water equivalent to almost 2600 olynmpic pools.

We have recovered 41km of Amunas so far, that means, we have sowed 6.37 million m3 of water, equivalent to almost 2,600 Olympic swimming pools so far. We have achieved a change in behavior in the communities helped, agriculture and livestock farming have been developed. We have had coverage from many media outlets such as The Guardian, The Washington Post and BBC. And we also caught the attention of UNESCO being recognized as an example of eco-hydrology.

We are excited to know that by 2025, 67 kilometers of Amunas will be rebuilt and will reach and help more communities. We hope to continue rebuilding more kilometers, helping more communities and why not, that this idea and system is replicated in other communities.

The work we did together with the specialists was to rebuild the Amunas with the same system that the Incas used, we knew that this had to be totally sustainable and eco-friendly