Car ads make people dream. So what if they could check right away if that dream can become reality? Get This Car is a mobile app that allows you to point your phone at car ads and gives you the car loan rate of that exact car model in real time. You can simply adjust the term of your loan and directly get in touch with your nearest banker to talk about it and to make an appointment.

The app was announced through Record Bank’s own channels, meaning posters at the bank offices and through Record Bank’s social media accounts. A press release was sent to general media and media active in the automotive industry.

• Timeline

The app was launched long in advance of the Brussels Motor Show. This is the moment that most Belgians start looking for a new car. Extra communication was done at the time of the Brussels Motor Show, by being present at the 1 week event and also at the roads leading to the event, with (digital) outdoors.

Communication about the app has stopped since, but of course it can still be used, as the databases are kept up to date.

Moreover, an update for the app is currently being developed. It will allow you to scan not only car ads, but also real life cars. It is set for the end of 2016.

50% of the download KPI was already reached after 2 weeks. The rest of the KPI was completed over the following months. 30% more valuable leads were generated than last years traditional campaign. This resulted in a 21% increase of sold car loans.

User contact data was gathered with their permission, before getting in touch with Record Bank. Next to that the app registers not only what car models are scanned the most, but also what loan terms are most popular, giving Record Bank useful insights on car loans.

The target audience was mainly men 18 – 54, thinking about buying a new car.

Record Bank is one of the smaller players in the Belgian crowded financial service market. It is a very personal bank, in which the owners of every branch are also the ones running it. Record Bank has always been the bank that is close to their customers. Not only on a personal level, but also in terms of location, with a network of many small banks instead of big offices. Their mission: Make banking simple.

• Brief

Get more people to sign up for a car loan at Record Bank.