In times of financial crisis all people want to save money. We had to announce that Volkswagen offers them the perfect car: Volkswagen BlueMotion vehicles need little fuel for little money.

To visualize how far for how less you get, we used the medium with the highest relevance for our target group: the Euro banknote itself. We stamped a route on Euro banknotes. It showed how far you’ll drive with a BlueMotion for the Banknote’s value.

This way 5,000 modified banknotes became an unique advertising space for free. We put them to circulation by daily money transfers of Volkswagen dealers, Volkswagen Service shops and in the Autostadt in Wolfsburg.

With a little investment into stamps we got the attention of more than 50,000 people. After three weeks the clickrate on www.bluemotion.de increased by 14%.

We showed people the chance to save money when it’s actually in their hands. The modified banknotes gave them an impression how amazingly cheap a trip in a Volkswagen BlueMotion vehicle is.