With a little investment into stamps we got the attention of more than 50,000 people. After three weeks the click rate on www.bluemotion.de increased by 14%.

In times of financial crisis all people want to save money. We had to announce that Volkswagen offers them the perfect car: Volkswagen BlueMotion vehicles need little fuel for little money.

To visualize how far for how less you get we used the medium with the highest relevance for our target group: The Euro banknote itself. With a smart trick we turned it into a unique advertising space for free.

We stamped a route on Euro banknotes. It showed how far you’ll drive with a BlueMotion for the Banknote’s value. 5,000 modified banknotes were put to circulation by daily money transfers of Volkswagen dealers, Volkswagen Service shops and in the Autostadt in Wolfsburg.