Volkswagen’s 4MOTION four wheel drive cars are adjusted for Swedish winter. To promote them we invented the winter adjusted offer. In short - the Swedish winter dictates when the offer should end.

This year we leave that decision up to a brown bear. Once it leaves hibernation the offer is over. Films, banners, radio and print promoting the cars and the offer direct us to a site where we can see the bear live throughout the winter, guess when the offer will end and get even more information on Volkswagen’s range of winter adjusted cars.