The Fish.

We open up on low picture in room that’s completely empty except from a children’s slider in the middle of it. On top of the slide there’s a quite large glistering salmon balancing. After wobbling back and forth a bit the salmon eventually tips over and start sliding down the slide. It casts a schwooshing nice sound that draws you into the picture when its smooth surface gives it quite some speed down the slide. When it enters the floor it seems to gain even more speed and starts spinning in pirouettes towards the camera. The salmon keeps spinning and stops just perfectly in front of the camera. If it would have been figure skating it would have been a 10, but now we just cut to pack and highlights the word that sumps up what we’ve just seen:

SMOOOTH.

Klarna. Smoooth online Payments.

Klarna is the market leader in Sweden for online payments. It´s also one of Europe´s fastest growing companies.