With our expertise and experience, we could not stand aside and watch as the public health declines. To get people moving, the training is got to be easily accessible, simple and back to basics.

So we started FMTK (Swedish Armed Forces Sports Club) and launched our old strength-stamina-mobility-no gear-whatever the situation-whenever the time-philosophy, in a new way.

Our main focus was to make a user friendly app, where you could perform a complete workout without being disturbed by technical UI obstacles. By designing a dynamic framework that let the user focus on what is most important for the moment we created a sense of control. This led to a smooth and intuitive user flow. The design system should reflect the Armed Forces by giving a trustworthy, yet modern expression. It should feel structured, functional and reliable, but also with a human and inviting touch. The system never uses excessive decoration. Instead, the content must take place and speak for itself. The phone itself is acting adequate framing. Distance, air and margins are used as design elements in order to separate and structure the content. The design is clearly contemporary yet distinctive and unique. The visual style cannot be anyone other than the Armed Forces.