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THE JAZZ CALCULATOR

DDB STOCKHOLM, Stockholm / VOLKSWAGEN / 2009

Awards:

Bronze Cannes Lions
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Overview

Credits

OVERVIEW

Translation

The Passat EcoFuel emits just 20g CO2 per km. We illustrated just how little this is by comparing it to human emissions, which is about 0.05g per breath.

After selecting a route between two cities in Sweden, the jazz calculation begins. The result is then presented in the equivalent time that a jazz band would emit the same amount of CO2, as emitted by a Passat EcoFuel in the selected route.

A playlist of jazz music corresponding to the distance was generated, that the visitor could add directly to Spotify. If the visitor would not be Spotify-member, Volkswagen gave away an invitation.

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