Entertainment > Branded Entertainment

PROJECT AKSHAR (ALPHABETS) - GRADUATING BLUE-COLLAR TO WHITE-COLLAR

FP7/DXB, Dubai / SMARTLIFE / 2015

Awards:

Shortlisted Cannes Lions
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Overview

Credits

More Entries from Integrated Campaign led by Content Platform in Entertainment

24 items

Gold Cannes Lions
TINNYVISION

Fiction: Online Series (minimum 3 episodes)

TINNYVISION

NZ TRANSPORT AGENCY, CLEMENGER BBDO

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Gold Cannes Lions
THE GUN SHOP

Non-Fiction: Online (15 minutes or under in length)

THE GUN SHOP

STATES UNITED, GREY NEW YORK

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Gold Cannes Lions
THE MARATHON WALKER

Brand or product integration into an existing programme or platform

THE MARATHON WALKER

WATER FOR AFRICA, OGILVY PARIS

(opens in a new tab)
Gold Cannes Lions
COKE THIRST

Brand or product integration into an existing programme or platform

COKE THIRST

COCA-COLA, JWT BRAZIL

(opens in a new tab)
Gold Cannes Lions
805 MILLION NAMES

Brand or product integration into an existing programme or platform

805 MILLION NAMES

UNITED NATIONS WORLD FOOD PROGRAMME, FORSMAN & BODENFORS

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Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Original User-generated content

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

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Gold Cannes Lions
HOLOGRAMS FOR FREEDOM

Branded Live experience

HOLOGRAMS FOR FREEDOM

NO SOMOS DELITO (WE ARE NOT CRIME), DDB SPAIN

(opens in a new tab)
Gold Cannes Lions
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

Branded Live experience

NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR, GGH LOWE

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Gold Cannes Lions
HOUSE OF MAMBA

Branded Live experience

HOUSE OF MAMBA

NIKE, AKQA

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Gold Cannes Lions
MADDEN SEASON

Original Use of Music

MADDEN SEASON

EA GAMES, HEAT

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Gold Cannes Lions
3-SECOND COOKING “SHRIMP FRYING CANNON” & “SUPER FRIED DUMPLING”

Original Use of Music

3-SECOND COOKING “SHRIMP FRYING CANNON” & “SUPER FRIED DUMPLING”

TOKYU AGENCY

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Gold Cannes Lions
THE HIV+ ISSUE

Original Printed Content

THE HIV+ ISSUE

VANGARDIST MAGAZINE, SAATCHI & SAATCHI

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Gold Cannes Lions
MAKEUP GENIUS

Original Branded Digital or Social Media

MAKEUP GENIUS

L'OREAL, McCANN PARIS

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Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Original Branded Digital or Social Media

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
Gold Cannes Lions
MONTY'S CHRISTMAS

Integrated Campaign led by Content Platform

MONTY'S CHRISTMAS

JOHN LEWIS, ADAM&EVEDDB

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Gold Cannes Lions
RABBIT RACE

Integrated Campaign led by Content Platform

RABBIT RACE

MEDIA MARKT, OGILVY GERMANY

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Silver Cannes Lions
THE ELECTRIC SAGA

Fiction: Online Series (minimum 3 episodes)

THE ELECTRIC SAGA

EDF, HAVAS WORLDWIDE PARIS

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Silver Cannes Lions
STRUCK BY A RAINBOW

Fiction: Online (15 minutes or under in length)

STRUCK BY A RAINBOW

WRIGLEY, BBDO

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Silver Cannes Lions
MORTAL TIMELINE

Fiction: Online (15 minutes or under in length)

MORTAL TIMELINE

INTOUCH INSURANCE, BBDO RUSSIA GROUP

(opens in a new tab)
Silver Cannes Lions
MADDEN SEASON

Fiction: Online (15 minutes or under in length)

MADDEN SEASON

EA GAMES, HUNGRY MAN

(opens in a new tab)
Silver Cannes Lions
THE RETURN OF LASSO

Fiction: Online (15 minutes or under in length)

THE RETURN OF LASSO

NBC, THE BROOKLYN BROTHERS

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Silver Cannes Lions
BARELY LEGAL PAWN

Fiction: Online (15 minutes or under in length)

BARELY LEGAL PAWN

AUDI, PMK*BNC

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Silver Cannes Lions
NINJA HIGH SCHOOL GIRL

Fiction: Online (15 minutes or under in length)

NINJA HIGH SCHOOL GIRL

SUNTORY HOLDINGS LIMITED, HAKUHODO

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Silver Cannes Lions
THE GAME BEFORE THE GAME

Non-Fiction: Online (15 minutes or under in length)

THE GAME BEFORE THE GAME

BEATS BY DRE, R/GA

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More Entries from FP7/DXB

24 items

Bronze Cannes Lions
AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"

Retail

AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"

BABYSHOP, FP7/DXB

(opens in a new tab)
Bronze Cannes Lions
SAPNA (DREAM)

Live Experience

SAPNA (DREAM)

SMARTLIFE, FP7/DXB

(opens in a new tab)
Bronze Cannes Lions
XPERIA UNDERWATER STORE

Branded Live experience

XPERIA UNDERWATER STORE

SONY, FP7/DXB

(opens in a new tab)
Bronze Cannes Lions
XPERIA UNDERWATER STORE

Special Build

XPERIA UNDERWATER STORE

SONY, FP7/DXB

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Bronze Cannes Lions
SAPNA (DREAM)

Interactive Outdoor Experiences

SAPNA (DREAM)

SMARTLIFE, FP7/DXB

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Shortlisted Cannes Lions
AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"

Titanium

AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"

BABYSHOP, FP7/DXB

(opens in a new tab)
Shortlisted Cannes Lions
CHANGE HAS A TASTE

Food & Drink

CHANGE HAS A TASTE

COCA-COLA, FP7/DXB

(opens in a new tab)
Shortlisted Cannes Lions
THE LEAST ACTIVE KIDS IN HISTORY

Fast Moving Consumer Goods

THE LEAST ACTIVE KIDS IN HISTORY

OMO, FP7/DXB

(opens in a new tab)
Shortlisted Cannes Lions
XPERIA UNDERWATER STORE

Targeted Ambient Media: Large Scale

XPERIA UNDERWATER STORE

SONY, FP7/DXB

(opens in a new tab)
Shortlisted Cannes Lions
THE POACHING PHONE

Self-Promotion

THE POACHING PHONE

FP7/DXB, FP7/DXB

(opens in a new tab)
Shortlisted Cannes Lions
THE FARM

Small Scale logo and visual identity

THE FARM

AL BARARI, FP7/DXB

(opens in a new tab)
Shortlisted Cannes Lions
"PARENTHOOD": REPHRASED

Retail / Travel / Leisure

"PARENTHOOD": REPHRASED

BABYSHOP, FP7/DXB

(opens in a new tab)
Shortlisted Cannes Lions
XPERIA UNDERWATER STORE

Product Launch/re-Launch or Multi-Product Promotion

XPERIA UNDERWATER STORE

SONY, FP7/DXB

(opens in a new tab)
Shortlisted Cannes Lions
AD D

Financial Products & Services

AD D

NATIONAL HEALTH INSURANCE COMPANY - DAMAN, FP7/DXB

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Shortlisted Cannes Lions
PROJECT AKSHAR (ALPHABETS) - GRADUATING BLUE-COLLAR TO WHITE-COLLAR

Charity & not for Profit

PROJECT AKSHAR (ALPHABETS) - GRADUATING BLUE-COLLAR TO WHITE-COLLAR

SMARTLIFE, FP7/DXB

(opens in a new tab)
Shortlisted Cannes Lions
PROJECT AKSHAR (ALPHABETS) - GRADUATING BLUE-COLLAR TO WHITE-COLLAR

Branded Live experience

PROJECT AKSHAR (ALPHABETS) - GRADUATING BLUE-COLLAR TO WHITE-COLLAR

SMARTLIFE, FP7/DXB

(opens in a new tab)
Shortlisted Cannes Lions
PROJECT AKSHAR (ALPHABETS) - GRADUATING BLUE-COLLAR TO WHITE-COLLAR

Original Printed Content

PROJECT AKSHAR (ALPHABETS) - GRADUATING BLUE-COLLAR TO WHITE-COLLAR

SMARTLIFE, FP7/DXB

(opens in a new tab)
Shortlisted Cannes Lions
PROJECT AKSHAR (ALPHABETS) - GRADUATING BLUE-COLLAR TO WHITE-COLLAR

Integrated Campaign led by Content Platform

PROJECT AKSHAR (ALPHABETS) - GRADUATING BLUE-COLLAR TO WHITE-COLLAR

SMARTLIFE, FP7/DXB

(opens in a new tab)
Shortlisted Cannes Lions
DON'T 'TREAT' YOURSELF TO ANTIBIOTICS

Education & Awareness

DON'T 'TREAT' YOURSELF TO ANTIBIOTICS

NATIONAL HEALTH INSURANCE COMPANY - DAMAN, FP7/DXB

(opens in a new tab)
Shortlisted Cannes Lions
PROJECT AKSHAR (ALPHABETS) - GRADUATING BLUE-COLLAR TO WHITE-COLLAR

Print and Poster

PROJECT AKSHAR (ALPHABETS) - GRADUATING BLUE-COLLAR TO WHITE-COLLAR

SMARTLIFE, FP7/DXB

(opens in a new tab)
Shortlisted Cannes Lions
THE LEAST ACTIVE KIDS IN HISTORY

Innovative Use of Social Media

THE LEAST ACTIVE KIDS IN HISTORY

OMO, FP7/DXB

(opens in a new tab)
Shortlisted Cannes Lions
TODAY I WILL

Corporate Image & Information

TODAY I WILL

COCA-COLA, FP7/DXB

(opens in a new tab)
Shortlisted Cannes Lions
THE LEAST ACTIVE KIDS IN HISTORY

Use of Branded Content created for Digital or Social Media

THE LEAST ACTIVE KIDS IN HISTORY

OMO, FP7/DXB

(opens in a new tab)
Shortlisted Cannes Lions
HEY FUTURE ME...

Financial Products & Services

HEY FUTURE ME...

EMIRATES, FP7/DXB

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