Entertainment > Branded Entertainment

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, Washington / THE ALS ASSOCIATION / 2015

Awards:

Gold Cannes Lions
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Overview

Credits

More Entries from Original Branded Digital or Social Media in Entertainment

24 items

Gold Cannes Lions
TINNYVISION

Fiction: Online Series (minimum 3 episodes)

TINNYVISION

NZ TRANSPORT AGENCY, CLEMENGER BBDO

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Gold Cannes Lions
THE GUN SHOP

Non-Fiction: Online (15 minutes or under in length)

THE GUN SHOP

STATES UNITED, GREY NEW YORK

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Gold Cannes Lions
THE MARATHON WALKER

Brand or product integration into an existing programme or platform

THE MARATHON WALKER

WATER FOR AFRICA, OGILVY PARIS

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Gold Cannes Lions
COKE THIRST

Brand or product integration into an existing programme or platform

COKE THIRST

COCA-COLA, JWT BRAZIL

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Gold Cannes Lions
805 MILLION NAMES

Brand or product integration into an existing programme or platform

805 MILLION NAMES

UNITED NATIONS WORLD FOOD PROGRAMME, FORSMAN & BODENFORS

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Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Original User-generated content

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

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Gold Cannes Lions
HOLOGRAMS FOR FREEDOM

Branded Live experience

HOLOGRAMS FOR FREEDOM

NO SOMOS DELITO (WE ARE NOT CRIME), DDB SPAIN

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Gold Cannes Lions
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

Branded Live experience

NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR, GGH LOWE

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Gold Cannes Lions
HOUSE OF MAMBA

Branded Live experience

HOUSE OF MAMBA

NIKE, AKQA

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Gold Cannes Lions
MADDEN SEASON

Original Use of Music

MADDEN SEASON

EA GAMES, HEAT

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Gold Cannes Lions
3-SECOND COOKING “SHRIMP FRYING CANNON” & “SUPER FRIED DUMPLING”

Original Use of Music

3-SECOND COOKING “SHRIMP FRYING CANNON” & “SUPER FRIED DUMPLING”

TOKYU AGENCY

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Gold Cannes Lions
THE HIV+ ISSUE

Original Printed Content

THE HIV+ ISSUE

VANGARDIST MAGAZINE, SAATCHI & SAATCHI

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Gold Cannes Lions
MAKEUP GENIUS

Original Branded Digital or Social Media

MAKEUP GENIUS

L'OREAL, McCANN PARIS

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Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Original Branded Digital or Social Media

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
Gold Cannes Lions
MONTY'S CHRISTMAS

Integrated Campaign led by Content Platform

MONTY'S CHRISTMAS

JOHN LEWIS, ADAM&EVEDDB

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Gold Cannes Lions
RABBIT RACE

Integrated Campaign led by Content Platform

RABBIT RACE

MEDIA MARKT, OGILVY GERMANY

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Silver Cannes Lions
THE ELECTRIC SAGA

Fiction: Online Series (minimum 3 episodes)

THE ELECTRIC SAGA

EDF, HAVAS WORLDWIDE PARIS

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Silver Cannes Lions
STRUCK BY A RAINBOW

Fiction: Online (15 minutes or under in length)

STRUCK BY A RAINBOW

WRIGLEY, BBDO

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Silver Cannes Lions
MORTAL TIMELINE

Fiction: Online (15 minutes or under in length)

MORTAL TIMELINE

INTOUCH INSURANCE, BBDO RUSSIA GROUP

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Silver Cannes Lions
MADDEN SEASON

Fiction: Online (15 minutes or under in length)

MADDEN SEASON

EA GAMES, HUNGRY MAN

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Silver Cannes Lions
THE RETURN OF LASSO

Fiction: Online (15 minutes or under in length)

THE RETURN OF LASSO

NBC, THE BROOKLYN BROTHERS

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Silver Cannes Lions
BARELY LEGAL PAWN

Fiction: Online (15 minutes or under in length)

BARELY LEGAL PAWN

AUDI, PMK*BNC

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Silver Cannes Lions
NINJA HIGH SCHOOL GIRL

Fiction: Online (15 minutes or under in length)

NINJA HIGH SCHOOL GIRL

SUNTORY HOLDINGS LIMITED, HAKUHODO

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Silver Cannes Lions
THE GAME BEFORE THE GAME

Non-Fiction: Online (15 minutes or under in length)

THE GAME BEFORE THE GAME

BEATS BY DRE, R/GA

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More Entries from THE ALS ASSOCIATION

14 items

Grand Prix Cannes Lions
THE ICE BUCKET CHALLENGE

Grand Prix For Good

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

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Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Promotional Events & Stunts

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Original User-generated content

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Original Branded Digital or Social Media

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Social Platforms

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Social Audience in a Promotional Campaign

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Social Audience in a Direct Marketing Campaign

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

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Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Co-Creation & User Generated Content

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Charities (incl. Fundraising, Donations & Appeals)

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Co-Creation & User Generated Content

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Co-Creation & User Generated Content

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
THE ICE BUCKET CHALLENGE

Multi-Markets Campaigns

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
THE ICE BUCKET CHALLENGE

Charities, Not for Profit and Public Information

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
THE ICE BUCKET CHALLENGE

Innovative Use of Social or Community (incl. Emerging Platforms for Brands)

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

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