The app is available on iTunes and Android for phones and tablets. Swift introduced the app on ABC’s Good Morning America, which kicked off media coverage on outlets including Mashable, Billboard, Wired, and the Wall Street Journal. Pre-loaded tablets were hand-delivered to influential outlets including Washington Post, Huffington Post, Rolling Stone, Time to view the app.

Advertisements were in The New York Times, People, Billboard, and Rolling Stone. Snipes were in LA, NY and Chicago. The app was also promoted in the American Express Entertainment Access eNewsletter and Behind the Scenes content was featured on the American Express YouTube channel.

The American Express UNSTAGED: Taylor Swift Experience app was a resounding success reaching an audience from around the world and surpassing downloads on both iOS and Android devices of past interactive music mobile applications.

Media, industry and fans alike were talking about the experience, but also deeply engaged in helping to redefine brand interaction:

• 6:25 Average Interaction Time (nearly 2xs the length of the experience)

• +2MM Experience Starts

• +1.9MM Collectibles Found

• +38.8K Social Mentions

• +1.6B PR Mentions

As a first of its kind concert series, American Express UNSTAGED set the stage for a live+digital platform in 2010. Embracing the change in the digital landscape in 2014, American Express set out to push boundaries and blur lines while inviting fans around the world into a custom interactive music video experience like no other. The American Express UNSTAGED: Taylor Swift Blank Space Experience provided fans unprecedented access to the artist they love, ignited conversation around technology innovation, set a new standard for music videos and redefined brand engagement.

The app is available for both iOS and Android.