The film sets of with a typical situation as shown in any painkiller ad. Someone gets a terrible cramp in the back from bending over to pick up some toys, and a voice-over narrator starts to speak as if to tell the person to take a painkiller. However, the narrator intercedes when the character is about to take the painkiller and explains that aching isn’t always a bad thing, and it may be healthy to allow yourself to feel it sometimes. As the narrator goes on, we see different more realistic examples of people feeling some form of physical discomfort. However, instead of taking painkillers, they resort to healthier solutions such putting ice on it, stretching, or simply resting. The message Fabogesic ibuprofen wanted to share is that it shouldn’t be the first choice for pain relief, and people should be wary of self-medicating.