By adopting the habit of Kangoo owners of plotting their vehicles with their company logo, we create a platform that turns the new Renault Kangoo launch billboards in free advertising for small companies, by "plotting" the Renault Kangoo of the ads with their logos and contact info. This way, small companies had a massive ooh campaign by intervening the new Renault Kangoo launch ones.

Renault Kangoo is the best-selling work vehicle in Argentina, and an unconditional partner for small businesses for more than 20 years.

In the last economic crisis, Argentinian currency was devalued by 50,6%, industrial activity went under 56,6%, and more than 10.700 small companies closed.

In this context, we had to launch of the new Renault Kangoo model, not the best context for a launch, but a great opportunity to do something for our most loyal clients, small companies.

We found the way to hack our own campaign by creating a platform able to intervene the new Renault Kangoo van in the billboards, by plotting it with small company logos.

People just had to enter the site, upload their logo and contact info, and a preview of the vehicle plotted was shown for them. Once they press “ok”, we automatically published in all our digital billboards.