Renault Kangoo is the best-selling work vehicle in Argentina, and an unconditional partner for small businesses for more than 20 years.

In the last economic crisis, Argentinian currency was devalued by 50,6%, industrial activity went under 56,6%, and more than 10.700 small companies closed.

In this context, we had to launch of the new Renault Kangoo model, not the best context for a launch, but a great opportunity to do something for our most loyal clients, small companies.

New Renault KANGOO Express

Reloaded of projects.

The campaign was plased in different kind of billboards, with different sizes, someone larger and someone smaller than 6 sheet poster.