Health and Wellness > Health Awareness & Advocacy

A SIGN FROM SAINT FLORIAN

GREY POLAND, Warsaw / THE NATIONAL INSTITUTE OF PUBLIC HEALTH / 2019

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Shortlisted Cannes Lions
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Overview

Credits

OVERVIEW

Describe any restrictions or regulations regarding Health & Wellness communications in your country/region including:

In Poland, when advertise health matters and products, you can not scare people with possible dangerous effects.

Health & Wellness work must demonstrate how it meets the criteria 'life-changing creativity'. Why is your work relevant for Health & Wellness?

Carbon monoxide kills everyone: believers, non-believers, rich or poor. In Poland The National Chamber of Chimney Sweeps and representatives of 3 religions - ORTHODOX, CATHOLIC and MUSLIM took part in a project that teach how to prevent carbon monoxide poisoning, by using a Polish tradition of pastoral visits.

Write a short summary about the collateral execution

The main core of campaign were priests. They became "influencers" and gave pictures of Saint Florian with instruction how to prevent the carbon monoxide poisoning. On same pictures we encourage to visit a website and to turn on a SMS reminder.

Cultural/Context information for the jury

In Poland more than 80% are believers. Podlasie is a region of Poland that joins three different cultures since XIV century. Those people are an excellent example how to live in same zone in ecumenical way. Having no troubles in between, making them care about each other.

During winters, polish catholics and orthodox receive PASTORAL VISITS, when priests give away pictures of saints to guard their households from evil and threats.

This year priests of different religions were handing out pictures of SAINT FLORIAN, the patron of firefighters and chimney-sweeps, masterfully created by Tamara Penwell, a painter of religious icons.

The picture carried the instruction of how people can check ventilation system in their homes in a very simple and reliable way.

Translation: Provide a full English translation of any text.

"A sign from Saint Florian"

Place a picture of Saint Florian to each of vent inlet in your home.

If it sticks, it means that the vent works well.

If it doesn't, It's a sign!

You should call for chimney sweep to check your vent system.

Take care about your home safety!

Let this picture remind you about regular vent control. Let Saint Florian to guard you from carbon monoxide.

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