We turned 28 million leaflets into “vent inspection ads”. We have added a short information to direct advertising of the biggest Polish retailers’: “If you place a piece of paper against a properly working vent inlet, it will stick. If it doesn’t, the vent is blocked and you have to call for help”.

Every year, more than a hundred people die of carbon monoxide poisoning in Poland, and nearly two thousand get seriously ill, mostly in poor and moderately wealthy families.

One of the main causes of poisoning is a malfunctioning vent system. There are fancy hi-tech systems that can save from carbon monoxide poisoning, but not everyone can afford it.

That is why we created a solution affordable for everyone. Thanks to Pepco, Lewiatan and Zlote Tarasy we turned 28 million leaflets into “vent inspection ads”. We have added simple information to their printed ads: “If you place a piece of paper against a properly working vent inlet, it will stick. If it doesn’t, the vent is blocked and you have to call for help”.

“Vent inspection ads” instructed Poles to put the leaflet to the vent, in order to keep their family safe.