Health and Wellness > Health Awareness & Advocacy

VENT INSPECTION AD

GREY POLAND, Warsaw / PEPCO / 2018

Awards:

Shortlisted Cannes Lions
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Overview

Credits

OVERVIEW

Audience

Every year, more than a hundred people die of carbon monoxide poisoning in Poland. Our idea teaches 40 million Poles how they can detect malfunctioning vent systems with a simple life-saving hack.

BriefExplanation

BriefWithProjectedOutcomes

Not applicable

EntrySummary

Every year, more than a hundred people die of carbon monoxide poisoning in Poland, and nearly two thousand get seriously ill, mostly in poor and moderately wealthy families.

One of the main causes of poisoning is a malfunctioning vent system. There are fancy hi-tech systems that can save from carbon monoxide poisoning. But there is also a free and reliable life-saving hack.

All you need is a piece of paper. If you place it on a properly working vent inlet, it will stick to it. If it doesn’t stick it means, the vent is blocked, and you have to call for help.

Translation

This card can save your life

Press this card against the ventilation grille.

If it DOES NOT cling, you are at risk of being poisoned by carbon monoxide. Open the window immediately.

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