We offered our potential clients a very tempting discount on a Renault Clio in any of our dealerships.

The market situation for the car industry in 2014 was a really complicated one. The car selling market had reached its lowest point in years. Taking advantage of the World Cup, we decided to launch a promotion that would motivate potential customers to buy our cars.

During Agentina vs Iran, we sold 43 Renault Clios. Against Nigeria, we sold 67 cars. And while playing against Switzerland we sold 188. In total, 298 Renault Clios were sold while Argentina was playing. Amazing right?

Before the World Cup we launched a series of films that offered to give a hefty discount to people who came to buy a Renault Clio at any of our dealerships at the exact day and time that Argentina was playing. The campaign lasted for 3 Argentina matches, from the second game until round of 16, in other words: 3 weeks.