- Improve Movistar awareness.

- Generate a funny aproach to potential clients.

- Rise Consumption through a specific promotion.

The idea appeared since A-Flu (H1N1) covered all media news with recommendations and dutys to prevent the Influenza. So, if A-Flu transmission spread through the air, speaking and touching with people, we though it´d be an honest message for a Cell Company to say: "Please Don´t Speak" (better send a message.)

More than 22.000 Movistar sms packages were purchased in Capital Federal, Buenos Aires, during Guerrilla Facemask´s day on the subway station only. That means a rise of 10% more than regular days.

Because Movistar was the only cell company that comunicated during this period, talking about A-Flu. So, in the place where everybody was afraid of getting A-Flu, Movistar gave out facemasks with an original message that made funnier the morning of thousands of Subway users.