In Argentina, brands are currently beginning to embrace digital communication. In order to be the leaders of this type of communication we decided to develop a campaign with strong digital content and a push on social networks.

From the beginning we wanted to communicate a different message - we decided not to sell cat food, but instead sell the desire to own a cat. That's why we created this campaign that shows how wonderful it is to live with a cat. We reached the hearts of cat owners through storytelling and a precise digital strategy.

We created a strong social media campaign with daily posts on Facebook.

The campaign was focused on qualitative objectives instead of quantitative ones. And thanks to this campaign, thousands of people stopped viewing Cat Chow as a cold brand, and began to see it as a warm, friendly brand. We inspired numerous people to consider owning a cat.

The principal objective of this campaign was to position the brand in the ideal place where our consumers show their beautiful cats, the Internet. That's why we developed a campaign based on storytelling in the digital hub.