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PARK PICTURES, New York / BEATS BY DRE / 2018
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Overview
Credits
BriefExplanation
Director showcases the first starts of impactful sports and culture figures with the 4:30 "Above the Noise" film out of Beats by Dre. In the film, a father tells a story to his young daughter of moments wherein icons and everyday people rise above the noise of the naysayers, ranging from common bullies to social threats, to succeed in their own lives. Combining cinematic visual effects with narration, color and a cast of influencers, Neale casts the "noise" as voices both good and bad that may intrude upon success, and showcases successes reached by the few.
EntrySummary
The film casts "noise" as the negative commentary young people face as children and young adults in present-day society, from political oppression to exploitation based on gender, skin color and more. The narrator, imparting a crucial lesson to his daughter, borrows examples affecting youth in struggling neighborhoods and political climates of today, showing that individuals without the privilege enjoyed by many can still achieve greatness. The response to the film echoes the cultural impact the message has among Beats audiences.
Solution
The viral video earned 7,936,996 views and counting on YouTube, with positive responses from young people and the diverse communities represented in the film. Beats target urban audience was enthusiastic about the film, reaching news websites including Hypebeast, Highsnobiety and Complex Magazine.
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