If you stop at nothing, even a crazy dream is possible.

Nike’s Stop at Nothing (Nulla Puo Fermarci) movement kicked off in Milan and will spread throughout Italy. The film stars female Italian athletes including Paralympic champion, Bebe Vio, footballers, Sara Gama and Benedetta Glionna, basketball player, Ilaria Panzera, sprinters, Ayomide Folorunso, Raphaela Luduko, Maria Benedicta Chigbolu and Libania Grenot, fencer, Rossella Fiamingo, motocross champion, Kiara Fontanesi and ballerina Valentina Vernia.

This campaign celebrates female sporting presence and success in Italy, encouraging young women to stay in sport as statistics show there is a significant drop in teenage years due to social stigma, lack of access, safety and transportation issues, costs and lack of positive role models.

A celebration of Milano Culture, by Nike. Dynamic, sometimes raw and primal, and the camera always slick, considered and designed - cutting between many scenes and you feel it. But you also feel the craft and the fluidity of transitions - of colour popping between different set ups, and sliding from one to the next like a solid, slick trip. The aesthetic of the film is to support the motion, to heighten the emotion and to feel like some ante up. It's big and bold and unapologetic: a bombastic and confronting call to arms.