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DREAM CRAZY

PARK PICTURES, New York / NIKE / 2019

Awards:

Silver Cannes Lions
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Overview

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For 30 years, the “Just Do It” mantra has been a motivational call for athletes nationwide, across all sports, and all levels of play. To celebrate that diversity “Dream Crazy,” focuses on a collection of stories that represent athletes who are household names and those who should be.

Along with inspirational pros — LeBron James, Serena Williams, Odell Beckham Jr., Eliud Kipchoge —, you’ll meet incredible athletes: 29-year-old basketball phenom and wheelchair athlete Megan Blunk, who took gold in Rio in 2016; Isaiah Bird, who was born without legs, and at 10 years old has become the one to beat on his wrestling team; Charlie Jabaley — an Ironman who made over his life by dropping 120 pounds, and in the process, reversed the growth of a life-long brain tumor; and Michigander Alicia Woollcott, who simultaneously played linebacker and was named homecoming queen during her high school senior season. 

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