We placed the Samsung S4 inside a special CLP billboard in busy hotspots and invited people to stare at the phone for 60 minutes to win it. During the 60 minutes players were challenged by a number of outrageous distractions From police dogs and renegade motor cyclists to arguing couples and hot dog dealers on fire - a series of professional actors doing their utmost to create a scene and steal the attention away from the new S4. Even local celebrities such as Miss Switzerland and a heavyweight boxer arrived to try to distract the people trying to focus on the phone.

•4.1 million views, 19,582 likes and 139,577 shares of Youtube video

•Youtube video featured on Reddit.com front page.

•ranked #5 on the Global Viral Video Chart 2013 (cw 23)

•Swisscom’s Channel moves from position #12 to #2 in Swiss Youtube ranking

•1.5 million views of the event live stream

•160,000 interactions on the microsite

•over 12 Million Ad Impressions in Switzerland

•1 in every 3 Swiss people reached

Samsung Galaxy S4 reaches 'Bestseller' Status in Swisscom store.

The staring competition toured to a further 3 cities in Switzerland: Lausanne, Bern and Luzern.

In Switzerland, the nation’s almost 8 million inhabitants are divided into 4 major languages: French, German, Italian and Romansch – 4 regions with regional media formats. To reach the nation in a traditional way you need to be dubbed or subtitled in 4 different languages. This makes the web a particularly effective medium to reach the masses in one shot. Switzerland’s online users account for more than 85% of the population and 50% of Swiss people use smartphones.