We placed the Samsung S4 inside a special CLP billboard in busy hotspots and invited people to stare at the phone for 60 minutes to win it. During the 60 minutes players were challenged by a number of outrageous distractions From police dogs and renegade motor cyclists to arguing couples and hot dog dealers on fire - a series of professional actors doing their utmost to create a scene and steal the attention away from the new S4. Even local celebrities such as Miss Switzerland and a heavyweight boxer arrived to try to distract the people trying to focus on the phone.

• 4,1 million views, 19,582 likes and 139,577 shares of Youtube video

• Youtube video featured on Reddit.com front page.

• ranked #5 on the Global Viral Video Chart 2013 (cw 23)

• Swisscom’s Channel moves from position #12 to #2 in Swiss Youtube ranking

• 1,5 million views of the event live stream

• 160,000 interactions on the microsite

• over 12 Million Ad Impressions in Switzerland

• 1 in every 3 Swiss people reached

Samsung Galaxy S4 reaches 'Bestseller' Status in Swisscom store.

The staring competition toured to a further 3 cities in Switzerland: Lausanne, Bern and Luzern.

In Switzerland, the nation’s almost 8 million inhabitants are divided into 4 major languages: French, German, Italian and Romansch – 4 regions with regional media formats. To reach the nation in a traditional way you need to be dubbed or subtitled in 4 different languages. This makes the web a particularly effective medium to reach the masses in one shot. Switzerland’s online users account for more than 85% of the population and 50% of Swiss people use smartphones.