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ALL JAPAN KENDO CHAMPIONSHIPS 2009

1-10DESIGN, Kyoto / ALL JAPAN KENDO FEDERATION / 2009

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The range of fans for Kendo (Japanese art of fencing) is very wide from boys and girls to elderly people.However, it is hard to say that many topics and information concerning Kendo are distributed and Kendo population is also gradually decreasing.Its impact takes the shape of decrease in the attendance figure of the national Kendo championships that have a long history and authority.From such background, we needed to appeal Kendo to those who are not Kendo fans by making “Kendo-related topics” and increasing the exposure of Kendo while lifting interest in events of Kendo fans using internet.

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