We gathered 10 different groups of Danes: The rich, the poor, the young, the old, and so forth.

Each group enter the studio separately. They are placed in a half circle, facing each other, and both the scenography and the voice-over builds the feeling of divisiveness between the groups.

Then the director interrupts, and he begins asking questions. Everyone are asked the same questions.

Questions like: “Who was the class clown?”, and “Who are lonely?” If the answer is yes, people step forwards.

Then new and unexpected groups start to form.

In this way, TV 2 both introduce and prove the new channel strategy: “All that we share”; an inclusive programming strategy about all the things we have in common, disproving the tendencies in a world where audiences are segmented into smaller and smaller groups, and social media is often just “bubbles” and “echo chambers”.

There is a global discourse, that our societies are falling apart. In Denmark, the debate is most often about cohesiveness, and even in the homogeneous Danish society it sometimes sounds like the different groups have nothing or very little in common.

And if you want to be a TV channel for everyone, you must believe, we have a lot of things in common. But it is a political statement to say it. Therefore, we needed to show it.