Film > Branded Content & Entertainment

THE DNA JOURNEY

&CO, Copenhagen / MOMONDO / 2017

Awards:

Silver Cannes Lions
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Film

Overview

Credits

Overview

BriefExplanation

67 people from all over the world had their DNA tested to show their ancestral history, dating 500-2000 years back. The participants were interviewed about their sense of national identity, pride, patriotism and also prejudice towards other nationalities. Secondly they were asked to reflect upon their often surprising results once these were revealed to them. Lastly the participants were invited to travel to the all the places their DNA revealed.

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