Not through explanations, but through 'feelings', are the philosophies of design best understood. Based on this concept, Lexus set out to communicate its philosophy and involvement in the art and design of its cars to the affluent class. And fittingly, selected the Milano Salone exhibition as the platform.

The website is an extension of the exhibition utilising technologies, unique to the internet, to further communicate the philosophy. The interface is based on a 'Space' and 'Time', time axis with the exhibition as the central theme. Users can interact with the virtual exhibition through the time axis navigation platform.