The "LEXUS Art Works" initiative, Lexus Japan has created unique interior options for their existing cars, IS, RX and GS. To promote its new releases, the LEXUS Art Works website was launched. The concept "COLOUR" was adopted as the main theme to increase awareness of the redesigned line IS, RX and GS, integrating the pixel effect motif.User participating contents like "Create Art Work" had users to create their original pixel art. These original artworks were submitted from PC, iPhone, Mobile site, and installed for the Lexus event caravan nationwide to gear in with the LEXUS world experience.