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HAKUHODO I-STUDIO, Tokyo / TOYOTA / 2006
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CampaignDescription
Toyota AVENSIS is an upper-middle class automobile, manufactured in Europe.To convince the audience of the benefit of a "built-in Europe" model, we directly interviewed AVENSIS drivers across the major cities in Europe, Prague - London - Berlin - Nice - Milan.Documentary style movies featuring the voices of actual AVENSIS' drivers are archived on the website to introduce the frank opinion of the drivers, and the content lets the audience experience the sensation of driving in Europe. In addition, the movie demonstrated the popularity of AVENSIS with comments by authentic reviewers.
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