Jovenes en Riesgo is an organization in Puerto Rico that offers guidance for teenagers at risk of bullying, drugs and other problems.

A high % of people in Puerto Rico are Slacktivists, ( they think a "like" on Facebook, a "share" or a RT on Twitter is enough to support a cause)

To deliver the message they need real volunteers, a YouTube video about a familiar subject in the Puertorrican everyday life: a teenager murdered by gunshot in a fight.

We used an inactive clickable overlay, on a "Like" button, and asked people to click on it to prevent the situation. When people clicked, nothing happened. The teenager still got murdered.