After decades of being the pinnacle for technophiles all over the world, Sony had lost its way and become an emotionally invisible brand. Our job was to help Sony find its voice and once again become part of the cultural conversation.

As part of the integrated campaign to help Sony get their mojo back, we were tasked with developing a digital hub to help bring to life Sony’s DNA of artists and engineers.

To communicate Sony’s unique blend of artists and engineers, we told the story of how those partnerships inspired the creation of seemingly crazy products. To show how this philosophy is baked into each product, we disassembled each into its parts — chips, wires and screens but also lollipops, opera glasses and bits of cheese representing the contribution of artists and engineers. As users scrolled through the site, the pieces assembled to tell our story. We also included videos and other features to continue that story. The finished product is a smooth, seamless experience that works across all devices including desktops, phones and tablets.

The site has received over 700,000 unique visitors – with an average of 3.52 minutes spent per visit.