Since the founding of the United States, Black and Brown Americans have faced inequity in this country- a conversation that has erupted, taking over headlines, social media, and dinner tables in recent years. But when it comes to making real impact and fostering change for these communities, conversation is not enough. Today, brands increasingly want to make meaningful change that goes beyond performative measures but what they lack is a creative partner with, by, and for Black and Brown communities that can make impact.

With the creation of Mighty Dream, we imagine a world where companies are emotionally and financially invested in solving the institutional inequalities that impact Black and Brown Americans; where accountability matters as much as profit; and where efforts to repair structural racism take into account the voice, talent, and creative solutioning of Black and Brown Americans to make an authentic and lasting impact in our communities.

Mighty Dream is a first-of-its-kind creative advocacy agency dedicated to co-creating work that earns trust and effects social change with, by, and for Black and Brown communities.

The name Mighty Dream was inspired by a Langston Hughes poem that articulates what our country could be when we both acknowledge and position historically marginalized communities at the forefront of that ideal. Our brand identity is a manifestation of this idea and is woven into our design ethos. Each element, from color to photography to typography to brand voice, has been created to represent the bold ambition of Mighty Dream.

To share this vision with the world, we launched Mighty Dream unlike any agency has before – with the Mighty Dream Forum, a conference that convened industry leaders and changemakers – representing roughly $13 trillion of investment - to enact creative solutioning toward the issues plaguing Black and Brown communities.

Mighty Dream came into the world with a distinctive design perspective, driven by the change we want to see and the people we want to impact.

The Mighty Dream wordmark pairs bold and delicate typefaces to show the balance of power and vulnerability needed to make change. This also inspired us to create our own custom-made serif – MD Roman, a font informed by the past but not constrained by it. Our color palette subverts oppression with joy and our photography illustrates the multi-dimensionality of the Black and Brown experience with imagery that is dynamic and nuanced.

We debuted Mighty Dream with an ADA accessible and design-centric website and social campaign, meeting our audience where they are in the digital social world. Then we launched with a live event with, by, and for Black and Brown people to discuss challenges and solutions for the issues facing our communities.

Mighty Dream launched at the 2022 Adweek Brandweek, with Pharrell Williams announcing to a media panel and to the marketing world at large the launch of a new kind of agency. The announcement sparked a conversation that garnered 2 billion readers and coverage in Hypebeast, AfroTech, Forbes, The Breakfast Club, and more.

The launch of Mighty Dream culminated with the Mighty Dream Forum, a 3-day event that collected 13 trillion dollars of representation on stage to discuss the issues facing Black communities across the country. As a result, we’ve established 10+ partnerships with Fortune 500 and 50 companies and are currently impacting curriculum at Howard University to expand talent opportunities for our agency and others.

The United States is a country built on systemic racism. In 2020, the alarming amount of Black individuals murdered at the hands of police brutality and gun violence sparked global conversations about structural racism in our government entities, and beyond. Ensuing protests and a continued conversation around the issues impacting Black and Brown communities have only led to marginal progress.

Today, brands increasingly want to make meaningful change that goes beyond performative measures but what they lack is a creative partner with, by, and for Black and Brown communities that can make impact.