Since the founding of the United States, Black and Brown Americans have faced inequity in this country- a conversation that has erupted, taking over headlines, social media, and dinner tables in recent years. But when it comes to fostering real impact for these communities, conversation is not enough. Brands increasingly want to make meaningful change that goes beyond performative measures, but what they lack is a creative partner that can make real impact.

Mighty Dream is a first-of-its-kind creative advocacy agency dedicated to co-creating work that effects social change with, by, and for Black and Brown communities. We imagine a world where companies are emotionally and financially invested in solving the institutional inequalities that impact Black and Brown Americans; where accountability matters as much as profit; and where efforts to repair structural racism take into account the voice, talent, and creative solutioning of Black and Brown Americans.

We launched Mighty Dream with our own custom-made serif – MD Roman, a font informed by the past but not constrained by it and available in two subfamilies, across three weights and matching italics.

MD Roman transforms the way we see dependable, practical serif typefaces, moving the genre to a fresh, contemporary place. Hooked terminals and daring curves project passion and elegance. The result is hard-working yet elegant, stable yet spirited.

MD Display is a special cut designed with more generous word spacing. When setting blocks of text in all capitals, it offers added breathing room to allow for greater rhythm and legibility.

MD Alternate pulls the typeface’s discretionary alternate glyphs to the forefront. Its diagonally angled characters (A, D, M, V, W, Y) follow the slanted geometry of the Mighty Dream logomark, injecting a forward-thinking energy to the text.

The United States is a country built on systemic racism. In 2020, the alarming amount of Black individuals murdered at the hands of police brutality and gun violence sparked global conversations about structural racism in our government entities, and beyond. Ensuing protests and a continued conversation around the issues impacting Black and Brown communities have only led to marginal progress.

Today, brands increasingly want to make meaningful change that goes beyond performative measures but what they lack is a creative partner with, by, and for Black and Brown communities that can make impact.