Entertainment > Branded Entertainment

BE THE COACH

OGILVY CAPE TOWN, Cape Town / SOUTH AFRICAN BREWERIES / 2012

Awards:

Gold Cannes Lions

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24 items

Grand Prix Cannes Lions

Best integrated content campaign

CULTIVATE CAMPAIGN

CHIPOTLE, CREATIVE ARTISTS AGENCY

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Gold Cannes Lions

Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand

THE GREAT CRUSADE

QANTAS, WONDER

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Gold Cannes Lions

Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand

MFCEO

K-SWISS, 72ANDSUNNY

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Gold Cannes Lions

Best non-fiction program, series or film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)

GT ACADEMY USA

NISSAN, TBWA\CHIAT\DAY LA

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Gold Cannes Lions

Best brand or product integration into a feature film

POM WONDERFUL PRESENTS: THE GREATEST MOVIE EVER SOLD

HYATT HOTELS, WARRIOR POETS

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Gold Cannes Lions

Best brand or product integration into an existing TV show or series

WHEAT THINS & COLBERT

KRAFT, STARCOM MEDIAVEST GROUP

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Gold Cannes Lions

Best use of brand sponsorship integration (where there is no product overtly displayed in the film, show, event etc. but it is aligned to a brand message)

NATURE VALLEY TRAIL VIEW

GENERAL MILLS, McCANN ERICKSON

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Gold Cannes Lions

Best use or integration of user-generated content

NEW YORK WRITES ITSELF

VILLAGE VOICE / NEW YORK TYPES, LEO BURNETT NEW YORK

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Gold Cannes Lions

Best use or integration of user-generated content

THE BEAUTY OF A SECOND

MONTBLANC, LEO BURNETT

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Gold Cannes Lions

Best use or integration of experiential events

GREAT PAPER AIRPLANE PROJECT

PIMA AIR & SPACE MUSEUM, BBDO SAN FRANCISCO

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Gold Cannes Lions

Best use or integration of experiential events

BE THE COACH

SOUTH AFRICAN BREWERIES, OGILVY CAPE TOWN

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Gold Cannes Lions

Best use or integration of music

THE MOST POPULAR SONG

BANCO POPULAR DE PUERTO RICO, JWT SAN JUAN

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Gold Cannes Lions

Best use or integration of offline media such as print, outdoor etc

THE RETURN OF DICTATOR BEN ALI

ENGAGEMENT CITOYEN, MEMAC OGILVY LABEL TUNISIA

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Gold Cannes Lions

Best use or integration of offline media such as print, outdoor etc

SNOOP DOGG'S ROLLING WORDS

SNOOP DOGG, PEREIRA & O'DELL

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Gold Cannes Lions

Best use or integration of gaming

I AM PLAYR

NIKE, WE R INTERACTIVE

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Gold Cannes Lions

Best use or integration of digital media

THE MUSEUM OF ME

INTEL, PROJECTOR

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Gold Cannes Lions

Best use or integration of digital media

NATURE VALLEY TRAIL VIEW

GENERAL MILLS, McCANN ERICKSON

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Gold Cannes Lions

Best use or integration of digital media

CORRIDA SP-RIO

NIKE, LIVEAD

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Gold Cannes Lions

Best integrated content campaign

MFCEO

K-SWISS, 72ANDSUNNY

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Silver Cannes Lions

Best non-fiction program, series or film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)