Entertainment > Branded Entertainment

THE BEAUTY OF A SECOND

LEO BURNETT, Milan / MONTBLANC / 2012

Awards:

Gold Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Film
1 of 0 items

Overview

Credits

More Entries from Best use or integration of user-generated content in Entertainment

24 items

Grand Prix Cannes Lions
CULTIVATE CAMPAIGN

Best integrated content campaign

CULTIVATE CAMPAIGN

CHIPOTLE, CREATIVE ARTISTS AGENCY

(opens in a new tab)
Gold Cannes Lions
THE GREAT CRUSADE

Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand

THE GREAT CRUSADE

QANTAS, WONDER

(opens in a new tab)
Gold Cannes Lions
MFCEO

Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand

MFCEO

K-SWISS, 72ANDSUNNY

(opens in a new tab)
Gold Cannes Lions
GT ACADEMY USA

Best non-fiction program, series or film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)

GT ACADEMY USA

NISSAN, TBWA\CHIAT\DAY LA

(opens in a new tab)
Gold Cannes Lions
POM WONDERFUL PRESENTS: THE GREATEST MOVIE EVER SOLD

Best brand or product integration into a feature film

POM WONDERFUL PRESENTS: THE GREATEST MOVIE EVER SOLD

HYATT HOTELS, WARRIOR POETS

(opens in a new tab)
Gold Cannes Lions
WHEAT THINS & COLBERT

Best brand or product integration into an existing TV show or series

WHEAT THINS & COLBERT

KRAFT, STARCOM MEDIAVEST GROUP

(opens in a new tab)
Gold Cannes Lions
NATURE VALLEY TRAIL VIEW

Best use of brand sponsorship integration (where there is no product overtly displayed in the film, show, event etc. but it is aligned to a brand message)

NATURE VALLEY TRAIL VIEW

GENERAL MILLS, McCANN ERICKSON

(opens in a new tab)
Gold Cannes Lions
NEW YORK WRITES ITSELF

Best use or integration of user-generated content

NEW YORK WRITES ITSELF

VILLAGE VOICE / NEW YORK TYPES, LEO BURNETT NEW YORK

(opens in a new tab)
Gold Cannes Lions
THE BEAUTY OF A SECOND

Best use or integration of user-generated content

THE BEAUTY OF A SECOND

MONTBLANC, LEO BURNETT

(opens in a new tab)
Gold Cannes Lions
GREAT PAPER AIRPLANE PROJECT

Best use or integration of experiential events

GREAT PAPER AIRPLANE PROJECT

PIMA AIR & SPACE MUSEUM, BBDO SAN FRANCISCO

(opens in a new tab)
Gold Cannes Lions
BE THE COACH

Best use or integration of experiential events

BE THE COACH

SOUTH AFRICAN BREWERIES, OGILVY CAPE TOWN

(opens in a new tab)
Gold Cannes Lions
THE MOST POPULAR SONG

Best use or integration of music

THE MOST POPULAR SONG

BANCO POPULAR DE PUERTO RICO, JWT SAN JUAN

(opens in a new tab)
Gold Cannes Lions
THE RETURN OF DICTATOR BEN ALI

Best use or integration of offline media such as print, outdoor etc

THE RETURN OF DICTATOR BEN ALI

ENGAGEMENT CITOYEN, MEMAC OGILVY LABEL TUNISIA

(opens in a new tab)
Gold Cannes Lions
SNOOP DOGG'S ROLLING WORDS

Best use or integration of offline media such as print, outdoor etc

SNOOP DOGG'S ROLLING WORDS

SNOOP DOGG, PEREIRA & O'DELL

(opens in a new tab)
Gold Cannes Lions
I AM PLAYR

Best use or integration of gaming

I AM PLAYR

NIKE, WE R INTERACTIVE

(opens in a new tab)
Gold Cannes Lions
THE MUSEUM OF ME

Best use or integration of digital media

THE MUSEUM OF ME

INTEL, PROJECTOR

(opens in a new tab)
Gold Cannes Lions
NATURE VALLEY TRAIL VIEW

Best use or integration of digital media

NATURE VALLEY TRAIL VIEW

GENERAL MILLS, McCANN ERICKSON

(opens in a new tab)
Gold Cannes Lions
CORRIDA SP-RIO

Best use or integration of digital media

CORRIDA SP-RIO

NIKE, LIVEAD

(opens in a new tab)
Gold Cannes Lions
MFCEO

Best integrated content campaign

MFCEO

K-SWISS, 72ANDSUNNY

(opens in a new tab)
Silver Cannes Lions
EVERYTHING TO PROVE

Best non-fiction program, series or film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)

EVERYTHING TO PROVE

GATORADE, VML

(opens in a new tab)
Silver Cannes Lions
OFFICE WAR - HELPING GERMANY HAVE FUN AT WORK

Best brand or product integration into an existing TV show or series

OFFICE WAR - HELPING GERMANY HAVE FUN AT WORK

HASBRO, MEDIACOM AGENTUR FÜR MEDIENBERATUNG

(opens in a new tab)
Silver Cannes Lions
A STEP FROM ZERO

Best use or integration of user-generated content

A STEP FROM ZERO

COCA-COLA, OGILVY FRANCE

(opens in a new tab)
Silver Cannes Lions
PROJECT IMAGIN8ION

Best use or integration of user-generated content

PROJECT IMAGIN8ION

CANON, GREY NEW YORK

(opens in a new tab)
Silver Cannes Lions
AUTODANCE

Best use or integration of user-generated content

AUTODANCE

UBISOFT, CP+B

(opens in a new tab)

More Entries from LEO BURNETT

24 items

Grand Prix Cannes Lions
THE MISSING CHAPTER

Good Health and Well-being

THE MISSING CHAPTER

PROCTER & GAMBLE, LEO BURNETT

(opens in a new tab)
Grand Prix Cannes Lions
ONE HOUSE TO SAVE MANY

Product Innovation

ONE HOUSE TO SAVE MANY

SUNCORP GROUP, LEO BURNETT

(opens in a new tab)
Grand Prix Cannes Lions
CHIN

Special outdoor advertising

CHIN

OSLO PIERCING STUDIO, LEO BURNETT

(opens in a new tab)
Grand Prix Cannes Lions
TONGUE

Special outdoor advertising

TONGUE

OSLO PIERCING STUDIO, LEO BURNETT

(opens in a new tab)
Grand Prix Cannes Lions
BELLY BUTTON

Special outdoor advertising

BELLY BUTTON

OSLO PIERCING STUDIO, LEO BURNETT

(opens in a new tab)
Grand Prix Cannes Lions
EAR LOBE

Special outdoor advertising

EAR LOBE

OSLO PIERCING STUDIO, LEO BURNETT

(opens in a new tab)
Grand Prix Cannes Lions
UPPER LOBE

Special outdoor advertising

UPPER LOBE

OSLO PIERCING STUDIO, LEO BURNETT

(opens in a new tab)
Grand Prix Cannes Lions
EYEBROW

Special outdoor advertising

EYEBROW

OSLO PIERCING STUDIO, LEO BURNETT

(opens in a new tab)
Grand Prix Cannes Lions
THIGHSTOP

Brand Strategy

THIGHSTOP

WINGSTOP, LEO BURNETT

(opens in a new tab)
Grand Prix Cannes Lions
SEE THE PERSON

Grand Prix For Good

SEE THE PERSON

SCOPE, LEO BURNETT

(opens in a new tab)
Gold Cannes Lions
THERE'S A McDONALD'S FOR EVERYONE

Creative Effectiveness

THERE'S A McDONALD'S FOR EVERYONE

MCDONALD'S, LEO BURNETT

(opens in a new tab)
Gold Cannes Lions
HOUSE OF CARDS IDENTITY

Small Scale Corporate Identity Schemes

HOUSE OF CARDS IDENTITY

SHELTER, LEO BURNETT

(opens in a new tab)
Titanium Cannes Lions
EARTH HOUR

Titanium and Integrated

EARTH HOUR

WORLD WILDLIFE FUND (WWF), LEO BURNETT

(opens in a new tab)
Gold Cannes Lions
THE TIME WE HAVE LEFT

FMCG

THE TIME WE HAVE LEFT

PERNOD RICARD, LEO BURNETT

(opens in a new tab)
Gold Cannes Lions
TURF FINDER

Data-Enhanced Creativity

TURF FINDER

GATORADE, LEO BURNETT

(opens in a new tab)
Gold Cannes Lions
DIRTY LAUNDRY

Fiction Film: Up to 5 minutes

DIRTY LAUNDRY

ABAAD RESOURCE CENTER FOR GENDER EQUALITY, LEO BURNETT

(opens in a new tab)
Titanium Cannes Lions
THE LOST CLASS

Titanium

THE LOST CLASS

CHANGE THE REF INC., LEO BURNETT

(opens in a new tab)
Gold Cannes Lions
FABLE OF THE FRUIT BAT

Sweet Foods

FABLE OF THE FRUIT BAT

ALTOIDS, LEO BURNETT

(opens in a new tab)
Gold Cannes Lions
MASTERING THE MOTHER TONGUE

Sweet Foods

MASTERING THE MOTHER TONGUE

ALTOIDS, LEO BURNETT

(opens in a new tab)
Gold Cannes Lions
PEOPLE OF PAIN

Sweet Foods

PEOPLE OF PAIN

ALTOIDS, LEO BURNETT

(opens in a new tab)
Gold Cannes Lions
THE SPIDER AND THE WINDOW

Consumer Goods

THE SPIDER AND THE WINDOW

SAMSUNG ELECTRONICS GMBH, LEO BURNETT

(opens in a new tab)
Gold Cannes Lions
HIDDEN SOUND CAMPAIGN

Direct Response Digital: Mobile Marketing

HIDDEN SOUND CAMPAIGN

ZOO RECORDS, LEO BURNETT

(opens in a new tab)
Gold Cannes Lions
THE BEAUTY OF A SECOND

Direct Response Digital: Websites, Microsites & Banners

THE BEAUTY OF A SECOND

MONTBLANC, LEO BURNETT

(opens in a new tab)
Gold Cannes Lions
THE BEAUTY OF A SECOND

Best use or integration of user-generated content

THE BEAUTY OF A SECOND

MONTBLANC, LEO BURNETT

(opens in a new tab)