Castrol EDGE with Titanium FST is engineered for moments of extreme performance. To prove it, we created a unique trial, pushing man, machine and oil to the limit. Titanium Strong Blackout challenged four drivers to take on a pitch-black racetrack made up of a series of real, interactive light obstacles. Each obstacle was designed to push the boundaries of performance and show Castrol EDGE in action like never before. With only the lights to guide them, drivers relied on their instincts and the performance of their vehicles to complete the course. For the drivers this was their moment to step up, push it and prove they had what it takes to Be Titanium Strong.

There are over 1 billion cars in the world, but not many of us think about the oil that goes into them. Our challenge was to make a low interest product more relevant to a global online community of ordinary car owners.

Through online film and supporting content, our aim was to generate mass coverage beyond the automotive category, moving Castrol into the world of lifestyle, news and popular culture. This would allow us to reach a new global audience, in the places that are normally reserved for lifestyle brands.