Last year COVID turned the world upside down and we found ourselves lost; there was no playbook, no history to learn from. Industries and nations turned to leadership for a way forward, but just like everybody else, they we’re blindly navigating their way through these unprecedented times. So we positioned the Financial Times as a bastion of hope, a tool to help leaders and non-leaders alike steer from crisis to recovery, as one. The film was crafted entirely from stock footage and showed our leaders a little lost for words before finally extending an olive branch in the form of a pink newspaper.