We engaged an army of over 2,500 stylists. We generated huge reach of 20m social and PR impressions. In the first 24 hours, we became one of the most shared videos on YouTube. And the 90 minute delivery service saw a 320% increase during and after the campaign. STYLE ME IF YOU CAN was a first for mobile, reinventing Warehouse as the brand for the modern girl on the go and put an ageing fashion brand back on the map.

The idea was to inspire the inner stylist of our audience and use mobile technology in a novel, engaging way to dramatise it.

The campaign began online. A microsite invited girls to pick a place, style a look and enter an outfit. Girls could share their looks and comment on others, generating a community of stylists voicing their opinions about the new collection and the opportunity to style a film.

The winning styles were then brought to life in a fun 9-part film. Each of the 9 chapters were delivered to customers mobile phones every 90 minutes on the day of its release, revealing our winning stylists and dramatising the new 90 minute delivery service. Girls could watch the film and shop the look there and then, simply by clicking on the clothes in the film.

By using mobile, the brand wasn't just on the high street, it was everywhere.

Our brief was to launch Warehouse’s latest fashion collection and a new 90-minute delivery service. Research proved that our target market, 18-26 year-old women, are on the go, social, connected and always on their mobile. Warehouse was out of touch and needed to engage a new generation of women. So how does a fashion brand talk to modern women who are always on the move?

Style Me If You Can was a 9-part mobile movie, styled by Warehouse customers. A microsite enabled users to pick a scene, style an outfit and share it. The best outfits were then brought to life in 9 films. The films were delivered live to mobiles, one every 90 minutes, on the release day, revealing the winning styles and dramatising the new 90 minute delivery service. Girls could see how the service could work for them, just like the girl in the film.