Design > Graphic Design & Design Crafts

BOOKS VIRADA SUSTENTAVEL

LEW'LARA\TBWA, Sao Paulo / VIRADA SUSTENTAVEL / 2011

Awards:

Silver Cannes Lions
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Presentation Image

Overview

Credits

Overview

BriefExplanation

Sustainable Turn is a series of events that take place in Sao Paulo to show people from the biggest city in Brazil how even their life can be sustainable.

ClientBriefOrObjective

To create a piece to present the event to companies that were possible sponsors.

Effectiveness

We haven't´s had the opportunity to measure that since the event has not stared yet.

Execution

We used the basic idea of sustainability to compose the Sales Book. It was totally made on used agendas and had its pages handwritten, graffitied and printed on old newspapers, yellow pages and bread bags. So, every single one of the 150 Sales Books that were made was a unique piece.

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