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DDB DÜSSELDORF, Dusseldorf / VOLKSWAGEN / 2018
Overview
Credits
BriefExplanation
Jonathan goes through daunting tasks to get into the glorious Wiggings-Outdoor-Explorer-Club. While slowly sinking with his self-made soda-can float, Jonathan starts thinking…
…wouldn’t it be wonderful if everything was as easy to get into as his new Polo with Keyless Access.
ScriptInEnglish
Radio AD: “Boy Scouts”.
(VO:)
“Say hello to Jonathan. At this very moment he’s reaching out to grab a
densely populated wasps’ nest. With his bare hands.”
(SFX:) Buzzing Bees
“Because it’s Jonathan’s biggest wish to finally get into the glorious
Wiggings-Outdoor-Explorers-Club…
For the next daunting task Jonathan has to spend the night in the forest,
alone. And while he pitches his tent at the top of a 120 feet tall copper beech
tree – cyclone Jeff emerges from the east.”
(SFX:) Storm, thunder and lightning.
“Next, he has to collect the breakfast on his own. Without his priceless
mushroom guide.”
(SFX:) moaning and painful coughing
“And now to finally enter the explorers-club he has to cross the torrential
river. And while he slowly sinks with his self-made soda-can float … “
(SFX:) gurgle and bubble sounds like a from a drowning man.
“...he starts wondering… why can’t everything be as easy to get into as his
new Polo with Keyless Access.”
(SFX:) Unlock-Sound
(Ending:) Volkswagen
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