Radio and Audio > Radio & Audio: Sectors
DDB DÜSSELDORF / STABILO INTERNATIONAL GMBH / 2019
Overview
Credits
Write a short summary of what happens in the radio or audio execution or campaign.
Everyone knows the phrase "Behind every great man is a great woman.".
But what does it mean? That the man is always the hero and the woman his sidekick? The truth is, all too often women were upstaged, and their actions and successes not mentioned. 2019 is the year to rewrite history: with Stabilo Boss. By also audibly highlighting remarkable women and their stories in radio.
The spots are brief documentations of putative male achievements, that made history. Shortly interrupted by a female voice, highlighting the forgotten contribution the women made.
Script. Provide the full radio advert script in English.
A male voice begins to speak in a typical documentary-style tone:
„Woodrow Wilson, 28th president of the United States of America, lead the country from 1913. In October 1919 a stroke paralyzed him and prevented him from continuing his responsibilities...“
Female:
„...when his wife Edith took over his presidential work until 1921 - which remained unnoticed by the public...“
Male:
„...but Woodrow Wilson, nevertheless, was later honored with the Nobel Peace Price and can still be found in every American history book to this day.“
Female voice:
Highlight the remarkable with Stabilo Boss. The world’s most famous highlighter pen.
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