Radio and Audio > Radio & Audio: Sectors
DDB DÜSSELDORF, Dusseldorf / VOLKSWAGEN / 2018
Overview
Credits
BriefExplanation
During a slightly awkward conversation between a mother-in-law and her new son-in-law about the future of the family, the VW Navigation System directs the protagonist towards the right reply.
ScriptInEnglish
IN-LAWS
(SFX:)
We open in a living room. We can hear someone cutting a cake and a few spoons hitting
the ceramic plates as a few people eat. A pendulum wall clock can be heard in the
background. In other words, we´re in an elderly lady´s home.
(Old lady:)
So, when are the two of you going to start giving me grandchildren?
(SFX:)
We hear a beep. And all the ambiance fades to a low, background-kind of volume.
(Female navigation system voice:)
Smile and nod as you go straight for a slice of your mother-in-law's cheesecake, then
steer the conversation in the right direction with a compliment.
(SFX:)
We hear a second beep. And all the ambient sounds fade up to their regular volume.
(Man, with a mouth full of cake:)
Mmm, this is absolutely scrumptious, Mrs Brown.
(Female announcer:)
Navigating life can be tough. Make it a little easier with Volkswagen´s simple and
precise navigation system.
(Male announcer:)
Volkswagen.
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