To raise the number of donations for CIAM, we created a candy bag and put in on the rear view window of the cars with the following speech: Good morning; good afternoon. I'm not unemployed. I'm a volunteer for CIAM, an entity fighting for the inclusion of people with special needs in society. You can keep the candies. Instead of spending R$1.00 now, please visit our website www.ciam.org.br and make a donation. Doesn't matter how much, anything will help.

The number of donations over the internet in the week we did this rose 14% in relation to the weekly average.

We did what many unemployed Brazilians do. Here's how it works; when stop lights are red, unemployed people place packets of candy on rear-view mirrors of the stationary cars, with a piece of paper explaining their situation as unemployed people. By the time the stop lights turn to green, the driver has had time to read it and decide whether or not they will keep the candy and help the unemployed person with one Brazilian real. If they decided not to help, the unemployed person collects the little package from the rear-view mirror. In this action for CIAM, we use a similar idea, but instead of asking for one real in exchange for candy we give them the candy and ask drivers to visit CIAM's website to make a small donation.

The idea reaches the target directly, drivers who are used to helping the unemployed people at the city’s traffic lights with R$1.

The increase in the number of visits to the CIAM website in the period in which the action was carried out, and respectively, in the number of donations which also grew in the period, show how the action succeeded.