Claritin family brand developed the campaign “Atchim. Claritin" (in Portuguese the onomatopoeia word for sneeze is Atchim. That rimes with Claritin) to deliver a new form of presenting allergy products. A campaign was created in an ingenious way showing how allergy spoils your day. Each character lives an experience when their nose itchy as dust, fur and powder make up.

The catch, that makes this production distinguished, is about what happen when the person sneezes, for the example, when the cat owner sneezes, his cat loses all the fur. The extreme nonsense creates a fun scenario which turns the campaign a unique form of saying that Claritin could help to not make that happen. The fast 10 second execution is a perfect fit for digital film. Furthermore, one of the main goals is to promote the brand using the catchy sound repetition expression: Atchim. Claritin.